Lori Jones
Member of the Board of Directors
With more than twenty-five years of experience in the marketing field, Ms. Jones is a leading expert on integrated marketing strategies. Her agency, Avocet Communications, is one of the most innovative in the country, and under her leadership has represented some of the biggest brands working today. She has knowledge and experience in all aspects of marketing, advertising, PR, Internet and social programs. Where she truly shines, however, is her ability to bring each of those areas together. Her experience with national and local brands such as Big O Tires, Pentax Imaging, Papa John’s Pizza, Arc Thrift Stores, Hain Celestial, Massage Envy and Orange Glo enable her to contribute a strong understanding of the intricacies of today’s consumer and business motivators.
She has presented at numerous industry sales meetings and small business forums on topics such as “Selling on the Trade Show Floor,” “Tips on Growing a Small Business in a Down Economy,” “Marketing Small Businesses with a Small Budget,” “Whale Hunting: Sales Development Strategy,” and many others.
Her work with private, nonprofit, state and federal government organizations and her experience in the field of advertising, enable her to contribute a strong understanding of the intricacies of running a business, program, campaign, or event. She served as a director of the Business Marketing Association (BMA) for seven years, has served on the board of directors of D.A.R.E. Colorado for nine years, and is past Chairman of the D.A.R.E. program for the State of Colorado.